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About us

Built for the people who've been waiting longest.

For decades, Main Street had two options: consultants no owner could afford, or generic tools built for someone else's business.

The third option — smart, affordable, and built for the way Main Street actually runs — didn't exist. It does now.

Metoris is an intelligent business advisor for independent owner-operators: the cafés, bike shops, yoga studios, and service businesses where the owner is on the floor and doing the books.

We exist because the business side of the business shouldn't eat the dream you opened the doors for.

The Metoris founders working together at a desk
The team behind it

Real people, not just a model.

Every recommendation passes through the lens of business experts who have seen it all.

Fitzalan Crowe

Fitzalan Crowe

Co-Founder & CEO

Fitzalan has worked across small independents and Fortune 500 operations. Built Metoris because the tools that existed were designed for someone else's business and adapted down. She wanted one that starts from Main Street.

Chris Carton

Chris Carton

Co-Founder & CTO

Chris has deep software expertise. Built Metoris because the systems that make Metoris fast, private, and reliable. He wanted to turn business thinking into work product accessible to everyone.

Hannah Parish

Hannah Parish

ADVISOR

Hannah has supported small-business operations, especially brick-and-mortar verticals. Hannah helps advise the knowledge base behind Metoris' recommendations. She is passionate about Main Street.

What we believe

The corporate playbook isn't wrong. It just wasn't written for Main Street.

Running a flower shop isn't a smaller version of running a Fortune 500. It's a different kind of business altogether: built on relationships, on showing up, on being part of the community. It deserves tools built for that, not adapted from somewhere else.

See what Metoris finds for your shop.

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Metoris

The corner shop's corner office. We're built for Main Street — not adapted from somewhere else.

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